Professor Bharat Anand teaches digital strategy at Harvard Business School, yet when he came to co-developing the HBS digital education business (HBX) he fell headlong into the very trap he tells leaders to avoid. That is to say, the content trap.
BOSTON—HBX, Harvard Business School’s digital learning initiative, is launching a new online certificate program, Negotiation Mastery: Unlocking Value in the Real World. This program prepares participants to close deals that might otherwise be deadlocked, maximize value creation in agreements they reach, and resolve differences before they escalate into costly conflicts.
Well, that hurt. Twenty years ago, I was standing in my commander’s office as he told me in muted tones that I had not handled something well. He was a leader I really looked up to, and knowing I had disappointed him made his delivery even more painful—I almost wished he would just yell.
Business schools spend a great deal of time teaching would-be entrepreneurs and managers about the differences between features and benefits and their importance. Differentiate your product by tinkering with it to make it better or cheaper.
We recently invited six past CORe participants to the HBX offices to participate in an upcoming ad campaign featuring real HBX students. Between shots, undergraduate financial aid representative Jonathan Rossi sat down with us and explained how CORe helped define his future education and career goals in data analytics.